Content Creation
Here is my portfolio of work. I have included all content I have created over the past few months for various channels and surrounding a variety of topics.
Katie & May
Below is the work I created in relation to the live brief I was set by Leeds based womenswear boutique Katie & May. The client wanted new creative concepts for their social media that engaged with their audience more and raised brand awareness. My work below consists of interesting and aesthetic instagram posts and stories that appeal to their TA more and that drive more traffic to both their instagram feed, website and encourages footfall into the boutique.
Hikerdelic
I was set the brief of elevating a small brand through in-depth strategy in which I would propose and create brand focused and response driven content for a variety of platforms. I focused on visually portraying the brand's heritage and personality whilst taking a dynamic approach on the consumer journey by making the brand more accessible and approachable.
Sustainable content
Below is the content I have created through the platform of instagram following my personal journey renovating an allotment that I have designed, restored and tend to regularly. There is a wide audience for gardening and seen as though through this task of renovating it has become one of my passions I decided to document the process and engage with the demographic my account was in. I wanted to make personal, honest and relatable content that had a human feel and a chatty tone.
Spring wardrobe
This content was created for my blog and for my personal instagram account. I wanted to document my spring outfits to showcase which outfits I'm loving at the moment, current trends and where my outfits are from. This was pandemic chic as we were in lockdown when this blog post was written so it was aimed at cheering people up and keeping myself busy with fashion and writing.
Allotment SS20
I wanted to combine the location of my allotment with my fashion content so I decided to do a photo shoot there. I wanted to experiment with areas within the allotment, props I'd use for gardening, seasonal and unique outfits and the overall aesthetic of my final images.
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I used the fish eye lens to create a distorted effect and then I explored composition and styling through a series of images. This content could be used as promotional content or brands across social media, it could be published in magazines or it could be used as inspiration on platforms such as Pinterest. I didn't want to create this content with a specific platform in mind instead I wanted to create content that could be shared in different ways.
